Lunch and Learn: Evaluating Your Online Presence

Lunch and Learn: Evaluating Your Online Presence

Is your business easy to find, easy to understand, and easy to trust online?

Your online presence often creates the first impression of your business long before a customer ever picks up the phone. For HVAC companies, that presence extends beyond simply having a website.

Your website, Google visibility, reviews, branding, local search presence, and increasingly your visibility within AI-powered search tools all work together to influence how potential customers discover and evaluate your company.

This presentation will look at how to evaluate those pieces, identify common weaknesses,
and understand where businesses should be focusing their attention as online search continues to evolve.

In today’s digital landscape, a strong online presence is essential for staying competitive. Below are some of the Topics that will be touched on.

What constitutes an online presence?

• Your Website: The Center of Your Online Presence
• Can Customers Find Your Business Online?
• The Search Landscape Is Changing
• Understanding AI Search Optimization
• Creating Content AI Can Understand
• Authority: Why Should Google or AI Trust You?
• Branding Is More Than Your Logo
• Evaluate Your Online Presence Like a Customer

Who Should Attend?

Owners, Managers, Sales and Marketing Team Members

RSVP for the Lunch & Learn will be on RACCA’s Website www.racca-florida.org. You will be asked for payment in the form of a credit card. RSVP will be taken up til 5:00 PM October 13th. Cancellation Policy: Cancellations are taken up to October 13th By noon. Cancellations after this date & no-shows are charged for the Lunch & Learn.