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UID:10000110-1792063800-1792069200@www.racca-florida.org
SUMMARY:Lunch and Learn: Evaluating Your Online Presence
DESCRIPTION:Lunch and Learn: Evaluating Your Online Presence\nIs your business easy to find\, easy to understand\, and easy to trust online?\nYour online presence often creates the first impression of your business long before a customer ever picks up the phone. For HVAC companies\, that presence extends beyond simply having a website. \nYour website\, Google visibility\, reviews\, branding\, local search presence\, and increasingly your visibility within AI-powered search tools all work together to influence how potential customers discover and evaluate your company. \nThis presentation will look at how to evaluate those pieces\, identify common weaknesses\,\nand understand where businesses should be focusing their attention as online search continues to evolve. \nIn today’s digital landscape\, a strong online presence is essential for staying competitive. Below are some of the Topics that will be touched on. \nWhat constitutes an online presence?\n\nYour Website: The Center of Your Online Presence\nCan Customers Find Your Business Online?\nThe Search Landscape Is Changing\nUnderstanding AI Search Optimization\nCreating Content AI Can Understand\nAuthority: Why Should Google or AI Trust You?\nBranding Is More Than Your Logo\nEvaluate Your Online Presence Like a Customer\n\nWho Should Attend?\nOwners\, Managers\, Sales and Marketing Team Members \nRSVP for the Lunch & Learn will be on RACCA’s Website www.racca-florida.org. You will be asked for payment in the form of a credit card. RSVP will be taken up til 5:00 PM October 13th. Cancellation Policy: Cancellations are taken up to October 13th By noon. Cancellations after this date & no-shows are charged for the Lunch & Learn.
URL:https://www.racca-florida.org/event/lunch-and-learn-evaluating-your-online-presence/
LOCATION:Victor Distributing\, 11125 49th St. North\, Clearwater\, FL\, 33762\, United States
CATEGORIES:Lunch & Learn
ORGANIZER;CN="RACCA":MAILTO:michaelracca@aol.com
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