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SUMMARY:Lunch and Learn: Evaluating Your Online Presence
DESCRIPTION:Lunch and Learn: Evaluating Your Online Presence\nAn online presence refers to the digital footprint of a business on the Internet and Social Media. Keith Goolsby with Jetfuel Creative (RACCA’s Website & Social Media Specialist) will go over ways a business exists and interacts in the digital world. \nIn today’s digital landscape\, a strong online presence is essential for staying competitive. Below are some of the Topics that will be touched on. \nWhat constitutes an online presence?\n\nWebsite: Your Company website is where you share information and engage with your audience.\nSocial Media: Your presence on platforms like Facebook\, Instagram and LinkedIn.\nLocal Listings: Ensuring your business is listed accurately on platforms like Google Maps.\nSearch Engine Optimization (SEO): Optimizing your online presence for search engines to improve visibility.\nEmail Marketing: Engaging with potential customers and retaining current ones through email.\n\nWhy is a strong online presence important?\n\nIncreased Visibility: Makes it easier for people to find you online.\nBrand Building: Helps establish and strengthen your brand identity.\nTrust and Credibility: A strong online presence builds trust with potential customers.\nIncreased Sales: Your online presence can lead to more sales.\nCustomer Engagement: Provides a platform for interacting with customers and building relationships.\n\nHow to improve your online presence:\n\nOptimize your profiles: Ensure your website and social media profiles are fully optimized.\nEnsure a user-friendly website: Make your website easy to navigate and visually appealing.\nDevelop a Content Strategy: Create content that resonates with your target audience and aligns with your brand.\nEngage with your audience: Respond to comments\, messages\, and mentions.\nMonitor your online reputation: Regularly check for mentions of your business and address any negative feedback.\n\nWho Should Attend?\nOwners\, Managers\, Sales and Marketing Team Members \nRSVP for the Lunch & Learn will be on RACCA’s Website www.racca-florida.org. You will be asked for payment in the form of a credit card. RSVP will be taken up til 5:00 PM October 13th. Cancellation Policy: Cancellations are taken up to October 13th By noon. Cancellations after this date & no-shows are charged for the Lunch & Learn.
URL:https://www.racca-florida.org/event/lunch-and-learn-evaluating-your-online-presence/
LOCATION:Victor Distributing\, 11125 49th St. North\, Clearwater\, FL\, 33762\, United States
CATEGORIES:Lunch & Learn
ORGANIZER;CN="RACCA":MAILTO:michaelracca@aol.com
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